Stop paying agencies to make ads that don't convert. Get your next 29 members for free with videos you film on your phone
The simple, repeatable video ad template for gym owners who are tired of agency bullsh*t, complicated tech and losing members to the big chains.
Free until 100 gyms have used it to sign 29+ new members. Then it's back to £29.
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Are The Big Commercials Pricing You Out Of Your Customers' Pockets?
If you're running an independent gym in the UK right now, you've probably noticed a change happening with the big boys. The "old guard" gyms are levelling up and buying the high-end kit that used to be our USP.
If your only differentiator is "we have better machines," you're going to find it hard to stand out from the crowd.
But when most gym owners try to bring in new members with ads, they hit a wall. They get told they need a "professional" agency that costs a fortune and isn't transparent about where the money goes. Or they try to DIY it and end up in the absolute nightmare that is Meta's Ads Manager, wasting hundreds of pounds on badly targeted ads because they don't understand the basics.
I know this because I've been doing this for 15 years. I started Ministry of Fitness, my gym in Bristol, with ZERO knowledge, £100k of debt, and a lease that made success the only option.
And through trial and error I've learned that you don't need a film crew or a complex funnel. You just need your phone and the balls to speak to your existing members. They are your greatest advocates.
I've developed a specific video format that works for gyms like ours. It doesn't look like a "polished" corporate ad because we focus on a personal connection. And it works. I run this campaign every few months, and one of my clients used this exact template to sign 70 new members in a single month.
I was charging £29 for this. I've taken the price off.
The chains have the budgets. They've got the agencies, the glossy ads and the models. You can't outspend them, but you don't need to.
The big commercials
- Bigger ad budgets
- Glossy agency videos
- Stock footage and models
- Nobody knows your name
Your gym
- Real members with real results
- An owner people actually know
- A community they can't copy
- A phone in your pocket
Once we get there, it goes back to £29. And if it works for you and you want help with the rest of your gym, great, you'll know where I am.
The Member-Magnet Video Blueprint
The simple, actionable guide to creating high-converting video ads without the tech headache.
This is a mini-training designed for the busy gym owner who doesn't have time to waste figuring things out for themselves, and doesn't have the budget to gamble on an agency. It's a step-by-step walkthrough of the exact format I use to drive consistent member signups to Ministry of Fitness in Bristol.
What you get
- The "Member-Advocate" Script: how to talk to your existing members on camera so they do the selling for you.
- The "Anti-Agency" Filming Method: why your iPhone is better than a 4K camera for building trust, and how to use it.
- The Organic-First Approach: how to use these videos to boost your reach on social media without spending a penny.
- Ads Manager For The Tech-Hater: a simple guide to getting your ad live without losing your mind in the settings, if you want to.
- The Alignment Filter: how to ensure you're attracting members who actually fit your club's culture.
The "Ads Manager Without The Migraine" walkthrough
Look, I know I said the Ads Manager is a nightmare. For 90% of people, it is. It's like it was built by Meta to be as confusing as possible.
But if you want to scale beyond just posting organically, you need to use it sooner or later.
So I've included an over-the-shoulder video guide where you can literally watch my screen as I set up a campaign from scratch. No "theory" or "strategic overview" bullsh*t. Literally just "click this button, then click that one."
Here's what I cover in the video:
- How to get your account ready without getting flagged or banned by Meta's bots.
- How to pin your gym on a map and target the exact radius of people willing to commute to you.
- How to set your daily spend so you never wake up to a surprise bill from Mark Zuckerberg.
- How to see exactly which videos are bringing in leads and which ones are duds.
You can stop guessing if you've "set it up right" and just copy exactly what I do.
Is this for you?
This IS for you if
- You own an independent gym in the UK and want to stand out from faceless chains.
- You're tired of agency "discovery calls" that are just sales pitches in disguise.
- You want a repeatable system that brings in members who actually stay.
This IS NOT for you if
- You want to hide behind a logo and never show the "human" side of your business.
- You're looking for a zero-effort, overnight-success blueprint.
It was £29. Right now it's
Why? Because I've seen enough friends take a beating in business because they lacked these simple systems, and the chains aren't slowing down. I'd rather independents had this and fought back.
The "fixed-it-for-you" guarantee
Do everything I show you in the training. If you don't sign at least one new member, I'll get on a 1-on-1 call with you to see what you're missing. We'll look at your process, find the friction, and fix it together.
I'm not interested in giving you something that doesn't help you grow.
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Was £29. Free until 100 gyms have hit 29+ new members
Does it work?
Obviously results vary, here's some of the figures from real gyms I've worked with.
FAQs
Why is it free? What's the catch?
No catch. It was £29 and I've dropped the price because I want more independents fighting back against the chains. If you like it and want more help down the line, you'll know where I am.
How long will it be free?
Until 100 independent gyms have used it to sign at least 29 new members each. Once we hit that, it goes back to £29.
What if it doesn't work for me?
If you do everything in the training and don't get at least one new member, I'll get on a call with you to see what you're missing.
How long does this take to set up?
You can watch all the videos in about 90 minutes and film your first video on the same day. You can have everything set up within 2 to 3 days and have new members coming in within 7 days.
Do I need any special equipment?
You'll need your phone and a microphone to record the sound, a basic Lav mic is fine and I give you the links if you're not sure what to get.
Do I need any editing software?
The free version of CapCut is fine, you don't need to be a tech wizard.
Do I need to spend a lot on ad budget?
No. You don't need to run this as an ad at all if you don't want to. Just post it organically. If you do want to run it as an ad, you can start with as little as £5 to £10 a day to test the waters. Because the video builds trust faster, your cost-per-acquisition is usually much lower than "generic" ads. And I'm giving you the exact steps to set your ads up, too.
What if I'm awkward on camera?
Most people are. That's why we use your members. Their genuine enthusiasm carries the video so you don't have to be a "star student" presenter.
Is the Ads Manager section easy?
Nothing in Ads Manager is easy. But I've recorded a walkthrough to show you the 20% of the settings that get 80% of the results. If I can do it, so can you.
Proven to work, takes a few hours to set up, and right now it costs you nothing.
Free until 100 gyms have signed 29+ new members with it. Then it's back to £29.
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